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When designing your website, you need to remember that there are still lots of people on slow internet connections. Over 65% of users connect at speeds between 28K and 1Meg bits/second.

It is therefore important that you keep your website simple. The simpler the better. If your website takes more than 3-4 seconds to load, people will just leave. Try keep your web page size small, less than 15k if you can. Look at Google and how simple works for them. So when designing a site, follow the KISS principle: Keep it simple stupid.